Supalytic Vs Simple Analytics: A Deep Comparison of Two Modern Analytics Platforms

As more businesses shift online, understanding your audience has never been more important. But not all analytics tools are built the same. While some focus on deep, privacy-compliant data collection, others emphasize real-time visibility and visitor authenticity. Two tools that stand out in this evolving landscape are Supalytic and Simple Analytics.

Both platforms promise to simplify website analytics and provide transparency, yet they take very different approaches. Supalytic focuses on real-time monitoring and filtering out fake traffic, while Simple Analytics emphasizes user privacy and minimal data collection. In this comparison, we’ll explore how these two analytics solutions stack up — from their core philosophy to pricing, ease of use, and ideal users.

What Is Supalytic?

Supalytic is a real-time web analytics platform designed to show website owners exactly who’s visiting their website — in the moment it happens. It doesn’t just report traffic numbers; it gives you live visibility into each visitor’s IP address, browser, device, location, and traffic source. This level of granularity allows businesses to instantly detect bots, scrapers, and non-human visits that might be distorting marketing data.

The platform’s goal is simple: eliminate guesswork from analytics. By separating human visitors from bots, Supalytic provides reliable data that marketers and business owners can trust. Installation is as simple as adding a lightweight script to your site — no complicated configuration or tracking setup required.

For anyone investing in ads or running lead-generation campaigns, Supalytic’s ability to identify fake clicks and wasted spend is invaluable. It’s less about broad traffic trends and more about understanding who is actually on your site right now.

What Is Simple Analytics?

Simple Analytics takes the opposite route — it’s a privacy-first analytics tool based in the EU, built for compliance with GDPR, PECR, and CCPA. It doesn’t use cookies, doesn’t collect IP addresses, and doesn’t store any personally identifiable information (PII). The focus is on giving you clear, aggregated insights into website performance without compromising user privacy.

Simple Analytics is used by governments, NGOs, and ethical businesses who want insights without invading visitor privacy. Its dashboard shows page views, referrers, countries, and UTM sources — all without cookies or consent banners. The platform even includes an AI assistant that allows users to “chat” with their analytics for quick insights, removing the need to navigate complex reports.

In essence, Simple Analytics is perfect for organizations that want transparency and simplicity while maintaining strong privacy ethics. It trades deep visitor detail for compliance, speed, and a user-friendly interface.

Philosophy: Accuracy vs Privacy

The biggest difference between Supalytic and Simple Analytics lies in their philosophy.

Supalytic believes in full visibility. It prioritizes data accuracy and marketing validation, offering complete transparency into every visitor’s source, device, and IP. This approach helps you filter bots and fraudulent clicks, providing true engagement metrics — something most analytics tools overlook.

Simple Analytics, however, champions privacy. It intentionally avoids collecting personal data, even if that means sacrificing depth. The platform never logs IP addresses or individual sessions. This makes it 100% GDPR-compliant but limits its ability to verify visitor authenticity or detect non-human traffic.

In short: Supalytic maximizes accuracy; Simple Analytics maximizes privacy. The choice depends on what your business values most.

Real-Time Visibility

One of Supalytic’s standout features is its real-time dashboard. You can see visitors as they arrive on your website — complete with their city, country, device, browser, and IP address. For businesses that rely on paid ads or campaigns, this instant insight is crucial to detect bot activity or wasted clicks in real time.

Simple Analytics, on the other hand, offers aggregated reporting. It does not show live visitor data or personal details but gives you a summary of traffic sources and trends. This is more suited for long-term performance tracking rather than live monitoring or campaign validation.

Privacy and Compliance

Privacy is where Simple Analytics truly shines. It’s one of the most privacy-friendly analytics tools on the market — 100% GDPR-compliant, cookie-free, and hosted in the Netherlands. It doesn’t track IP addresses or use fingerprinting, and it encrypts all collected data in transit and at rest. You don’t even need a cookie banner when using it.

Supalytic takes a different approach. It does log IP addresses and other visitor metadata to ensure that you can tell the difference between bots and humans. While this means it handles more personal data, it’s done transparently for the purpose of traffic accuracy. For companies focused on ad spend verification or fraud prevention, this is a necessary trade-off.

Ease of Use and Installation

Both tools are easy to set up, but they serve different user expectations.

Supalytic requires only a lightweight tracking script to get started. The installation takes seconds, and the dashboard immediately shows live visitors with detailed information. There’s no steep learning curve or need for advanced setup.

Simple Analytics also emphasizes simplicity — it offers plugins for WordPress, Google Tag Manager, and various frameworks. Its UI is clean and modern, allowing users to see key metrics like visitors, countries, and UTM sources instantly. The built-in AI assistant adds an extra layer of usability by answering natural-language queries about your traffic.

Features Overview

Performance and Speed

Both tools use lightweight scripts that have minimal impact on website performance. Supalytic’s script is under 2KB and loads asynchronously, ensuring it doesn’t slow down page loads. Simple Analytics also prides itself on speed, noting that its privacy-first approach improves SEO by removing cookie consent banners and avoiding heavy third-party code.

Pricing and Plans

Supalytic offers a straightforward pricing model with three tiers: 

• $5/month for 1 website

• $10/month for 5 websites

• $20/month for 10 websites

It’s affordable and simple, making it attractive to small businesses and marketers running multiple campaigns.

Simple Analytics provides a free-forever plan with limited data history (30 days), and paid plans starting from $15/month for one user and up to 10 sites. Higher tiers include team access, extended data retention, and API exports. Its enterprise plan offers custom features and priority support.

Which One Should You Choose?

If your goal is to track real visitors, detect fake clicks, and verify ad traffic, then Supalytic is the better choice. It gives you unmatched transparency and real-time visibility — ideal for marketers, agencies, and e-commerce sites focused on ROI.

If you prioritize data privacy, regulatory compliance, and simplicity, then Simple Analytics is a fantastic alternative. It’s particularly suitable for public institutions, privacy-conscious startups, and companies in the EU that must fully comply with GDPR without adding cookie banners.

Conclusion

Supalytic and Simple Analytics represent two distinct philosophies in web analytics.

Supalytic focuses on authenticity and real-time insights, empowering businesses to make decisions based on verified, human data.

Simple Analytics prioritizes privacy and minimalism, ensuring organizations can analyze website performance ethically and legally.

Ultimately, both tools are excellent — but they serve different needs. If you want to know who is on your website right now.

Supalytic wins. If you want to protect who visits your website while still understanding traffic trends.

Simple Analytics is your match. In the end, the choice depends on whether your top priority is accuracy or anonymity.